Micah McDaniel is in his eighth year as the director of California Baptist University’s award-winning sports information department. In the summer of 2010, McDaniel was promoted to Assistant Director of Athletics for Sports Information.
Beginning his 14th year in the profession, McDaniel is the main contact for men’s and women’s soccer, men’s basketball, wrestling and baseball.
After serving as CBU’s first-ever full-time sports information director from 1999-2001, McDaniel returned to Riverside in 2005. Prior to that, he spent four years working as the first-ever full-time assistant sports information director at his alma mater Azusa Pacific University.
Since returning to CBU, McDaniel has led the charge in taking the promotion of CBU athletics to new heights. When he first returned in 2005, there were 14 sports, and now he oversees the promotion of the Lancer program that has 20 sports and won both the Pacific West Conference Commissioner's Cup and the NCCAA Presidential Awards in 2011-12.
In the spring of 2006, he spearheaded a partnership with JumpTV (now NeuLion) that led to the design, production and implementation of the Lancers’ new state-of-the-art website cbulancers.com. With that partnership, McDaniel also led the efforts for the creation and production of live video and audio web streaming for men’s and women’s basketball, men’s and women’s volleyball, men’s and women’s soccer, men’s and women’s water polo, baseball and softball.
In 2008, he also played a key part in getting 40 men’s and women’s basketball games broadcast on Inland Empire radio station KPRO-1570 AM for the first time in university history.
In the summer of 2008, McDaniel and his office was awarded the Gary A. Spitler Memorial Award for Excellence in Publications, which is annually given to the office that accumulates the most total points in all of the NAIA-SIDA publication contests. His women’s soccer media guide took first place. CBU media guides have placed in the top five in several CoSIDA (College Sports Information Director’s Association) and NAIA-SIDA publication contests. That same summer, he was also elected to the NAIA-SIDA Board serving a one-year term. In three years, CBU has earned 22 top 10 finishes and 17 top five finishes in the NAIA-SIDA Publication Contests as well as 10 top five finishes in the CoSIDA Publication Contests.
A member of CoSIDA since 2006, McDaniel served as the information director for NAIA Region II from 2000-2008, and from 2003-2008, he served as president of the Golden State Athletic Conference Sports Information Director’s Association.
McDaniel served as the press row coordinator for the 2003 NAIA Men’s Basketball National Championship and was the media coordinator for the 2003 NAIA Women’s Volleyball National Championship, the 2006 and 2007 NAIA Men’s Volleyball National Invitational Tournaments, and the 2007 and 2008 NAIA Women’s Golf National Championships. He also helped design and produce the media guides for the 2002 and 2003 NAIA Men’s and Women’s Basketball National Championship.
He also worked in a media relations role for the 2002 World Series and in 2007 was the official scorer for the Rancho Cucamonga Quakes, the Anaheim Angels Single-A affiliate.
Since 1999, McDaniel has also been a freelance writer for various publications, including Sports Spectrum, a full-color magazine featuring professional and collegiate athletes. His story on popular skateboarder Christian Hosoi, titled Fresh Air, was selected for publication in a 2007 book “All the Good in Sports: True Stories that Go Beyond the Headlines,” published by Regal Books. In the fall of 2008, McDaniel began work as an adjunct professor of journalism at CBU, teaching Introduction to Journalism.
McDaniel’s ties to CBU run deep. His grandfather played an instrumental role in then-CBC acquiring its current property back in the 1950s, and both of his parents graduated from CBC back in the 1970s. His younger brother and sister both attended CBU. Ten other relatives have either attended, graduated or are currently attending CBU.
McDaniel graduated from Azusa Pacific University in 1999 with a bachelor’s in communication with an emphasis in journalism. He has completed 30 units toward a master’s in organizational leadership from Azusa Pacific.
He and his wife, Theresa, have been married for 13 years, and they have two children, Riley (8) and Ethan (3).
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